Stories, Statistics and People

Indubitably, data is the most valuable thing in the world. It can establish or demolish economies, flourish or cause catastrophes, as it's ubiquitous around us, from testing vaccines to funding political campaigns. Undeniably, information accompanies misinformation, and with insights comes distortions. Each data point is a part of statistics, which is just a mere number. Statistics are just raw facts, which are uninteresting until storytelling and visualization bring life into those raw statistical facts. This enhances the message that the statistics try to convey. If the context and crux of the matter are provided pellucidly to society and are received very well by the common people, it proves to be a game changer for society. 

I wonder, if stories, statistics, and society are interconnected.Stories are the things we listen to and visualize; statistics is the collection, analysis, and interpretation of factual data; and society is the community of the people around us. These three things are pivotal when we see changes that have taken place from the previous period to the current era. All we need to do is think and wonder why and what these things actually are and how they influence the overall structure of our outlook towards various things around us. 

Today, data and society are like a double-edged sword. We have seen multiple times that a certain advertisement of a particular brand claims that its product is preferable so much so that 90% of people prefer their brand to that of others. Some toothpaste brands state that 8/10 people prefer their brand. But how many of us have asked what the sample of the people was—was it 100 or 10,000? When we consider these numbers, the story changes significantly. Same goes for political campaigns where cherry-picked statistics are shown with some pedantic data to deceive people and obscure the reality. It's then we realize that we're in jeopardy because of the lack of transparency in those campaigns, which will affect our daily lives from buying groceries to commute expenses. Therefore, it's high time to recognize the importance of data literacy. In his TED talk, Hans Rosling explains how the data is just raw facts, but when statistics, content, context, and appropriate data visualization are applied, it tells a story and gives clarity about the society. When data enters, it's not just numbers; it's also about correct explanation with appropriate interpretation, keeping in mind the full picture. We are human beings, social creatures, and throughout history we have found mediums to convey our thoughts and express ourselves. Stories are one of those mediums. We tend to remember the stories more than the statistics because it's entertaining, but what about facts? When we talk about data and reliability, we trust the statistics and not the stories because statistics are factual and stories are not. Surveys provide facts, but they are a result of societal input, and it's the people who share their opinions and views, which then leads to the realistic crux of the matter and conclusion. 

Stories and statistics are in a symbiotic relationship; both are interdependent for mutual benefit. There are misleading statistics used by the media, like a poverty line may look like there has been a significant decline in poverty, but there are many factors to keep in mind like inflation, recession, bank crisis, etc. Certain media companies only show selective data, which is misleading. So, to detect those misleading graphs, we must see the full picture, look at the labels, scale, and context. It's essential to be data literate, as it affects everything around us, from our personal choices to government policies. If we understand data and can correctly understand its message, only then will we be a data-literate society.

-Yajurved Patil